Creating Policies




A privacy policy details how you collect, treat and use the information you receive from customers and from other people who visit your website. This policy not only covers information that customers knowingly provide but also applies to the information files that web servers create to track data about people and the online sites they visit. Your privacy policy should clearly state your commitment to customer privacy and data security.

Your privacy policy should include the following elements:

  • A description of how you collect information from your site visitors and customers
  • Details of what information you collect
  • An explanation of what you do with the information and how and where you store it
  • A disclosure of with whom you might share customer information
  • Instructions for how visitors or customers can change their information or remove it from your records


This part will specifies terms or conditions that you allow your visitors or customers to use your site. It usually forces visitors to acknowledge that they have read the terms and agree to abide by them.

Your terms and conditions will need to include the following:

  • How visitors or customers can or cannot use your site: Rules that apply to not only your customers but also your employees, such as posting personal information on a discussion forum
  • Who is allowed to view your site: Whether visitors meet age or citizenship requirements
  • Which other policies are in place: Shipping, returns, or complaint procedures
  • Legal and liability issues: For example, details of responsibility by you or third parties for providing information and taking actions, and for specifying geographic location where legal disputes will be settled


Your shipping policy should clearly explain the details of how and when customer orders are handled and shipped. Your online site must

  • Ship an order within the timeframe you promised at the time of ordering or as stated in your advertising or on your website.
  • Ship a product within 30 days after it’s received, unless you specify an earlier timeframe. Mostly, it will be shipped out within 7 business days. The exception is when is on back order, out of stock, or available for pre-order.
  • Give notice to a customer as fast as possible whenever you cannot ship the product as promised.
  • Include a revised shipping date in the delay notice you send to a customer.
  • Allow a customer to agree to a delay or to cancel an order and provide a description of the time required for a refund.


State and be specific on the conditions in your return policy that you allow when your customers return a product or decline your service. It should protect both you and your customers. It should include these elements:

  • Time limit: Set the maximum number of days within a return will be accepted.
  • Conditions of use: Maintain the right to reject a return if an item shows obvious signs of use.
  • Restock fee: Explain any fees incurred by restocking a returned item.
  • Exceptions: Specify any items that cannot be returned.
  • Shipping responsibility: Determine who pays for the cost of shipping when a product is returned.
  • Refunds issued as cash or credit: Decide whether to issue store credit rather than give cash back.
  • Third-party rules: Direct customers to consult the return policies of third-party vendors if you sell their items.