Keyword Research

 

 

Besides involving social media, another type of method for internet marketing that is Search Engine Optimization (SEO). Using SEO method, it another way of earning your dollars over the internet. When it comes to SEO, doing research on keywords becomes crucial. However, it takes a tremendous amount of effort and time to build your website before one starts to earn any money.

There are several factors to review when you’re doing keyword research.

The 5 major Factors on Keyword

  • Must have value (high commercial value)
  • Need lots of demand (high demand)
  • Not competitive (comparing to other website that are competing with you)
  • Domain that reflect the topic you are doing
  • Stable or Upward trend

When you’re researching on your keyword, the keyword should AVOID that is too broad or too narrow.

There are several TOOLS for Keyword Research

  • Regular Google search
  • Google Adwords Keyword Planner
  • Google Trends
  • Bulk Search for Domain Name
  • Market Samurai/Majestic SEO: marketsamurai.com (US$ 149)
    • This will determine the competition that are competing with you and how strong they are; don’t target long tail keywords (example: how to….) on main page, use long tail keywords on subpages; use this for main page only
      *** Install the market samurai software. You can download the software from
      http://www.noblesamurai.com/dojo/marketsamurai/
    • Abbreviation on the SEO Competition Results in Market Samurai
DA Domain name Age (in years)
PR Page Rank in Google
IC Number of pages in this website
RDD Total number of unique domain with backlinks pointing to a specific domain
RDP Total number of unique domain with backlinks pointing to a specific page (Low is good; below 10)
BLD Total number of external links pointing to any page on that domain
BLP Total number of external links pointing to a specific URL (Low is good; below 10)
BLEG Page Backlinks (get links from .edu / .gov)
Title Meta Title – Keyword in Title
URL Keyword in URL (example it could any part of the URL: abc.com/a/1/others/keyword)
Desc Keyword in Description
Head Keyword in Header Tag

 

STEPS TO KEYWORD RESEARCH

  1. Identify the main subject
  2. Select the topic
  3. Google search on the topic using:
    • Terminology (Terms)
    • Definition
    • Acronyms
    • Abbreviation
    • Slang
    • Jargon
    • Synonyms
    • Others
      (Keep trying till you get the “perfect” keyword)
  4. Use Google Adwords Keyword Planner
    • High Demand
    • High Value of Keyword
    • High competition of advertisers / Steady Trend (optional)
    • Low competition
  5. Use Google Trends to Check for Trending (if necessary)
  6. Check for availability of domain name (For example: namecheap.com)
    • Not recommended to use GoDaddy, because they are not ethical
  7. Check for competition from other websites (Market Samurai)